Under Armour Inc.'s stock soared 5.42% in the pre-market session on Thursday, driven by the company's impressive third-quarter sales results that surpassed Wall Street expectations.

The athletic apparel and footwear maker reported Q3 sales of $1.401 billion, exceeding the consensus estimate of $1.341 billion. Investors cheered the strong sales performance, propelling the company's shares higher ahead of the market open.

Under Armour's ability to deliver better-than-expected sales in a challenging macroeconomic environment underscores the strength of its brand and product lineup. The company's focus on innovation and expanding its direct-to-consumer channels appear to be paying off, resonating well with consumers.