小牛电动(NIU)在今天的夜盘交易中大跌5.26%,引发市场广泛关注。
根据相关报道分析,导致小牛电动股价暴跌的主要原因是公司最新财报显示,尽管销量和营收有所增长,但单车价格和毛利率持续走低,产品缺乏创新力,在研发投入和渠道建设上也落后于竞争对手。
具体来看,小牛电动创始人李一男分散了精力在新能源汽车领域,使小牛电动在传统电动车业务上投入不足;同时公司研发经费大幅低于九号公司等竞争对手,产品智能化等功能容易被模仿。此外,小牛电动的线下门店数量仅为九号公司的一半左右,渠道建设也相对滞后。
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