社交媒体公司Reddit公布的2024年第三季度业绩喜人,主要得益于人工智能内容授权交易和旗下广告业务的强劲表现。
数据显示,Reddit第三季度营收同比大增68%至3.484亿美元,超出市场预期。更令人振奋的是,公司首次实现季度盈利,净利润2990万美元,去年同期则为亏损。经调整后EBITDA达到9410万美元,远高于去年同期的亏损。
盈利能力快速提升离不开Reddit在产品和技术创新方面的努力。报告期内,Reddit日活跃用户数较去年同期增长47%至9720万人,而每用户平均收入也较上年同期增长14%。公司致力于提高用户参与度,包括挖掘新用户、推出多语种版本等,从而提升广告商在平台上的投放意愿。
值得一提的是,Reddit还与谷歌、微软OpenAI等科技巨头达成内容授权协议,为其人工智能模型提供了大规模数据支持。这不仅为公司带来了新的营收渠道,更是抢占了人工智能浪潮的先机。三季度,Reddit广告业务营收达到3.15亿美元,同比大增56%,占总营收90.4%。
基于上述利好因素,Reddit对本财季业绩也充满信心。公司预计第四季度营收将介于3.85亿至4亿美元之间,超出市场预期。分析师指出,Reddit在人工智能等前沿领域的投入正逐步释放回报,股价未来仍有上涨空间。
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