威富集团(VF Corp,VFC)夜盘大涨近21%,主要受该公司2024财年第二财季业绩表现优异所驱动。数据显示,在连续两个季度亏损后,公司本季度实现扭亏为盈,销售额达2.76亿美元,超出分析师预期。
数据显示,公司坚持多品牌发展策略成效显著。公司旗下品牌Vans、The North Face等在中国、美洲及欧洲主要市场均实现销售增长。值得注意的是中国市场增长9%,明显高于去年同期4%的增幅。同时公司大股东也出售了Supreme品牌。
此外,公司前期实施的库存清理和促销措施也令利润率得到提升,本季度毛利率达52.2%,较上年同期增长120个基点。公司CEO布拉克-达雷尔采取的扭亏战略初显成效,包括调整高层人事等举措。市场人士认为,VF公司多方面向好的业绩表现为其股价大涨提供了有力支撑。
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