快手控股(01024.HK)今日盘中大涨5.18%,引发市场关注。从新闻来看,公司推出了全新的"好友送礼"功能,帮助电商业务在春节期间持续升温。
"好友送礼"功能允许用户在线选购春节礼品并赠送给好友,商品种类涵盖食品、生鲜、年货礼盒等。用户可通过私信、群聊或外部社交媒体传播礼品链接,收礼人可一键领取,48小时内发货。该功能将与春节后的大促活动相结合,为商家和主播提供新的营销方式。
分析人士认为,该功能有望进一步提升快手电商在节日期间的用户活跃度和销售额,帮助公司保持业绩增长,因此市场对快手电商发展前景信心增强,推动公司股价上涨。
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