中国新茶饮龙头企业蜜雪集团于今日在港交所主板正式挂牌上市,成为全球最大的现制饮品企业。据悉,蜜雪集团上市首日认购额刷新港股IPO史上最高纪录,反映市场对其发展前景的看好程度。
以"雪王"蜜雪冰城为旗舰品牌,蜜雪集团2024年全球门店数量已超过4.6万家,覆盖中国及海外11个国家和地区,实现了规模化效应。同时,蜜雪集团布局全渠道销售,与第三方即配平台顺丰同城建立深度合作,开拓多元化流量增长,进一步巩固了行业龙头地位。
值得一提的是,作为蜜雪集团供应商的相关上市公司也在今日表现强劲,成为市场热点。其中,纸杯供应商家联科技和恒鑫生活等公司随着新茶饮的高速增长,业绩同步攀升。蜜雪集团上市有望对供应链形成利好,为供应商公司带来更多订单,从而推动概念股股价上涨。
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