红星美凯龙（01528.HK）今日盘中大涨6.43%，引发市场关注。截至下午14时10分，该股报1.470港元/股，成交量429.84万股，换手率0.58%，振幅7.86%。资金流向方面，该股资金净流入219.14万港元。
红星美凯龙股价上涨可能与公司近期发布的"3+星生态"战略有关。该战略旨在推动家电、家居、家装的一体化发展，显示了公司在行业寒冬中的积极应对措施。截至目前，红星美凯龙已经打造了150多家智能电器生活馆，吸引100多个国内外主流高端电器品牌入驻，展现了公司在业务转型和创新方面的实力。
根据红星美凯龙最新发布的2024年年报，截至2024年12月31日，公司共经营77家自营商场、257家委管商场，并通过战略合作经营7家家居商场。尽管公司2024年净利润为亏损37.71亿港元，但其积极的战略调整和业务创新举措，显示出公司在应对行业挑战方面的决心和潜力。市场可能对公司未来的发展前景持乐观态度，推动了股价的上涨。
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