Shares of fuboTV Inc. (FUBO) soared 5.13% on Wednesday's trading session, as investors reacted positively to the company's announced deal to combine with Walt Disney's Hulu + Live TV streaming service.
The deal, announced on Monday, will see the two live TV streaming services merge to create a combined offering with over 6 million North American subscribers. This makes the new entity the second-largest live TV streaming player behind only YouTube TV.
Analysts view the consolidation as a positive for fuboTV, providing increased scale and offering opportunities for new bundles and pricing strategies. fuboTV CEO David Gandler suggested the company could launch a "skinnier" lower-cost bundle with fewer networks to attract more cost-conscious consumers impacted by ongoing streaming price inflation.
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