周黑鸭（01458）今日盘中大涨5.38%，引起投资者广泛关注。这一显著涨幅主要受到公司近期发布的2024年度财报及股份回购计划的推动。
根据周黑鸭于3月27日发布的2024年度财报，公司全年总营收达人民币24.51亿元，净利润人民币9820.4万元。报告显示，公司围绕"经典产品稳基本盘，创新产品拓增量"的战略目标，深化了产品创新、渠道拓展与会员运营。值得注意的是，周黑鸭的活跃会员数已突破550万，私域流量价值进一步释放。此外，公司还宣布了以东南亚为起点的海外市场拓展计划，展现了其全球化发展的雄心。
紧随财报发布之后，周黑鸭于3月28日实施了股份回购计划。公司回购了190.3万股，每股价格在1.73元至1.82元之间，总计耗资约334.53万元。这一举措不仅彰显了管理层对公司未来发展的信心，也为股价提供了有力支撑。分析人士认为，周黑鸭的财务表现、创新策略以及股份回购计划共同推动了今日的股价上涨，反映了投资者对公司长期发展前景的积极预期。
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