视频游戏软件制造商Unity Software Inc.今日盘中大涨7.57%,引发投资者广泛关注。这一上涨源于Unity宣布取消了一项备受争议的"运行时费用"定价政策。
Unity原计划在游戏收入达到一定水平后,每次安装游戏都向开发者收费。这一政策去年曾引起公司主要客户--小型独立开发商的强烈反对,他们对此展开了抵制Unity平台的举措。面对客户的反弹,Unity最终收回了这一政策的主要内容。
本次Unity彻底取消"运行时费用"政策,首席执行官马特-布罗姆伯格表示,公司无法在与客户发生冲突的情况下履行自身使命,调整定价政策能够修复与客户的关系。投资者认为Unity的做法提高了开发者生态系统的稳定性,预期公司未来业务前景向好,因此推动了股价上扬。
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