社交媒体巨头微博(WB)今日盘前大涨5.88%,引发了市场广泛关注。此前微博公布了2024年第三季度财报,表现出俏强劲业绩,超越了华尔街分析师预期,这是推动其股价上涨的主要原因。
从财报细节来看,微博三季度总营收达4.645亿美元,约合人民币32.94亿元,同比增长5%。其中广告营收3.986亿美元,约合人民币28.24亿元,同比增长2%;不包括阿里巴巴广告收入的三季度广告营收同比增长3%。微博的增值服务收入在本季度同比增长25%,达到6,590万美元,主要获益于会员服务及游戏相关业务。
微博本季度调整后净利润为1.392亿美元,约合人民币9.80亿元,较去年同期的1.36亿美元基本持平。分析师此前对微博三季度经调整净利润的均值预期为1.1亿美元,因此微博的净利润水平高于市场预期。整体来看,微博在本季度营收和利润方面均超出了华尔街预期,体现出公司业务的稳健发展,这是导致其股价大涨的主要原因。
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