2月7日,Keep延续昨日强势,盘初一度涨超20%,报8.2港元/股。昨日暴涨逾32%。
消息面上,Keep创始人王宁近日发布全员信,纪念Keep成立十周年。对于下一个10年的发展,王宁明确表示要聚焦四个方向:All in AI,基于十年的运动数据积累与沉淀,让在线健身从推荐走向生成,持续引领运动科技行业;发展以数据为核心的硬件生态;让Keep品牌走进运动多场景;拓展全球化版图。
此外,海通证券此前研报指出,泛年轻群体将持续推动谷子经济从IP内容生产运营、多品类开发、文化成功输出的成熟发展,建立新消费势力。运动科技平台Keep推出的线上赛事及实物奖励“Keep奖牌”,同样因丰富的主题、超高的颜值和精准的情绪表达,火爆出圈。
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