视频流媒体平台爱奇艺(IQ)今日盘中大涨6.28%,股价表现获得市场认可。主要原因是爱奇艺近期发布的第三季度财报显示,公司持续盈利能力增强,连续10个季度实现正向运营现金流。
数据显示,第三季度爱奇艺总收入达72亿元人民币,会员服务收入、广告服务收入以及内容发行收入等主要业务收入均有不同程度增长。在盈利能力方面,公司录得3.7亿元人民币的非通用会计准则运营利润。
与此同时,爱奇艺也在内容生态和会员服务体系上做出创新部署。在内容方面,爱奇艺正式推出"长+短"内容新生态战略,通过横向拓展微短剧项目来满足不同用户场景下的需求。在会员服务上,爱奇艺上线了亲情卡套餐,为家庭用户提供高性价比的观影方案。
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