微博(WB)今日盘中大涨8.78%,股价报10.59美元。这一涨势主要源自华尔街分析师对其广告收入增长前景的乐观预期。
花旗银行此前将微博目标价从11美元上调至12美元,上调幅度9%,并在90天内给予"买入"评级。该行分析师表示,随着中国决心恢复经济增长,近期出台了一系列货币及财政政策刺激,这将促进企业和品牌增加广告投放,微博作为中国领先社交媒体平台,其庞大的用户基础将充分受益于商业广告需求回暖,从而推动其广告收入重拾增长势头。
分析人士认为,花旗上调目标价充分体现了该行对微博前景的信心。作为用户规模庞大的社交媒体巨头,中国经济增长和营商环境改善将是推动微博广告业务增长的主要驱动力。预计未来其广告收入有望随着宏观经济企稳而实现反弹,市场前景值得期待。
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