港股迈富时(02556)今日盘中大涨5.71%,引发市场高度关注。公司近期在AI营销业务方面取得不俗业绩,并与多家企业建立战略伙伴关系,受到机构认可。
消息面上,迈富时与如康集团、袋鼠妈妈集团等企业达成数智化营销战略合作,将运用AI大模型技术提升营销效率。公司旗下精准营销品牌"凯丽隆"与袋鼠妈妈集团签署6亿营销合作协议,开拓青少年护肤品赛道。
分析人士指出,迈富时AI营销体系完备,先发优势显著,有望深度受益于AI赋能下的业绩增长。预计即使经济复苏乏力,公司营销服务业务也有望保持增长,具备一定逆周期特征。
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