微博(WB)今日盘中股价大涨7.09%,引发市场广泛关注。多家分析机构认为,该股价上涨主要受益于微博在垂直领域生态建设取得进展,以及广告营收回暖预期。
据了解,近年来微博在垂直领域生态方面取得了积极进展,垂类内容规模持续增长,占比已达40%。垂直内容生态的良性发展,有利于微博扩大流量和提升用户粘性,为其变现能力奠定基础。
此外,随着宏观环境企稳,分析师认为行业广告周期已触底,微博作为主要营收来源的广告业务有望回暖。广告需求复苏将推动微博的盈利水平显著改善,这也是当前市场看好该股上涨的主要原因。
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