3月27日,中国领先的在线视频平台爱奇艺股价在盘中大涨,引发市场关注。这一涨势与公司首席执行官龚宇在第十二届中国网络视听大会上的重要发言密切相关。
龚宇在大会上宣布,爱奇艺将实施新的内容策略,主要包括减短剧集集数和单集时长。他表示:"从用户的角度来看,观众的需求就是要短。我们将把单集时长从45分钟逐步降低到30分钟、20分钟,甚至15分钟、10分钟。"这一举措旨在适应用户日益变化的观看习惯,提高用户体验。
除了内容长度的调整,龚宇还分享了对网络视听行业未来发展的五点思考,包括拥抱科技创新、提高工业化水平、培养大IP、多元化变现以及开拓海外市场。这些战略方向显示了爱奇艺在竞争激烈的流媒体市场中寻求突破和增长的决心。投资者对公司的这些前瞻性举措反应积极,推动了股价的上涨。
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