2024年11月8日,中国在线汽车广告及潜在客户开发龙头企业汽车之家(ATHM.US)盘中大跌逾5%,引发市场广泛关注。
根据公开资料显示,汽车之家主要通过旗下两大网站平台"autohome.com.cn"和"che168.com",为汽车消费者提供综合的线上服务,同时也为汽车厂商和经销商提供广告投放和获客服务。数据显示,2019年汽车之家在国内在线汽车平台媒体广告市场中占据约30%份额,行业地位领先。
分析人士指出,汽车之家当日大跌很可能与大和银行近期下调该股评级和目标价有关。大和银行最新报告称,鉴于汽车之家第三季销售线索服务收入同比下滑,加之认为该公司2025至2026年媒体服务收入存在下跌风险,因此从"跑赢大市"调整为"持有"评级,并将目标价从62港元下调至59港元。汽车之家股价应声大跌,市场对其短期业绩表现outlook存疑虑。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.