加拿大大麻公司Tilray(TLRY.US)21日盘中股价大涨6.33%,引发市场广泛关注。外界分析认为,这可能与Tilray正在加大投资力度重塑品牌和开发针对年轻女性的新产品有关。
据报道,近年来年轻女性的大麻消费量首次超过了男性,成为美国大麻产业一个重要新的增长点。面对这一趋势,诸如Tilray等主要大麻公司已开始调整产品策略,推出更多受年轻女性欢迎的大麻食用、外用及饮品产品,以期分一杯羹。
消息显示,Tilray在大麻饮料市场占据45%的份额,其XMG品牌的柠檬冰茶等产品一直深受年轻女性消费群体的青睐。此外,Tilray还计划增加其面向女性市场的品牌Solei Cannabis的投资。这表明,Tilray已看到年轻女性群体的巨大潜力,并着手布局以抢占先机。投资者普遍预计,这一举措有望为公司长期增长注入新的活力,从而推动了股价的大幅上涨。
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