泡泡玛特（09992）今日盘中大涨6.3%，引发市场广泛关注。该公司今日发布的2024年全年财报显示，业绩表现远超市场预期。
根据财报，泡泡玛特2024年实现营收130.4亿元人民币，同比增长106.9%；经调整净利润34.0亿元，同比增长185.9%。其中，中国内地营收79.7亿元，同比增长52.3%；海外及港澳台业务营收50.7亿元，同比大增375.2%，收入占比达38.9%，成为公司增长的核心引擎。
分析人士认为，泡泡玛特业绩的强劲增长主要得益于其成功的全球化战略和产品创新。公司在中国市场持续深耕的同时，积极拓展海外业务，特别是在东南亚、北美和欧洲市场取得显著进展。此外，公司核心IP如THE MONSTERS、MOLLY等持续热销，新品类如毛绒产品的收入大幅增长，进一步拓宽了收入来源。市场普遍看好泡泡玛特的长期发展前景，多家券商近期给予该股"买入"评级。
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