布鲁可（00325）今日盘中大涨5.12%，引发市场关注。这一涨势或与天风证券最新发布的研究报告有关，该报告对布鲁可的全球化战略和市场前景持积极态度。
天风证券的研报指出，布鲁可有望通过差异化的产品布局、持续广泛拓展的经销及KA渠道以及极具竞争力的价格持续获取市场份额。报告特别强调了布鲁可在海外市场的进展，公司已进入美国、东南亚和欧洲等国家，并频频参展国际展会，加速全球化进程。
值得注意的是，布鲁可的海外渠道布局包括亚马逊、玩具反斗城、7-Eleven、沃尔玛等线上线下渠道。截至2024年，亚洲（不含中国）已占其海外收入的61%。天风证券分析师认为，随着海外经销商网络的扩张和销售渠道的完善，布鲁可的海外收入有望加速增长。此外，公司丰富的IP矩阵也被视为其全球化战略的重要优势，有望吸引不同年龄段和性别的消费者。
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