唯品会(VIPS)周一盘前大涨6.11%,引发市场广泛关注。据了解,这与近期四川省家电以旧换新活动持续火爆有关,推动了电商平台上的家电消费。
消息显示,截至11月25日,四川省家电以旧换新已达401万台,总量居全国第三。这一活动极大刺激了如唯品会等电商平台在该省的家电销售。
数据显示,唯品会在四川销售的空气净化器、扫拖机器人等智能家电销量同比大幅增长。小城市年轻消费者对智能家电的需求快速增长,成为推动家电以旧换新活动的关键力量,使其能持续火爆。
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