Roku Inc (ROKU) saw its shares surge 5.02% on Friday's intraday trading session amid growing speculation that the streaming device and platform company could be an attractive acquisition target for larger players looking to expand in the booming home entertainment market.

According to analysts, Roku's strong consumer engagement and presence in over 85 million households make it an appealing asset for companies like Walmart, which is looking to challenge Amazon's dominance in the streaming space. Roku's ability to interact with customers through targeted advertising and streaming service distribution fees is seen as a valuable asset that could complement Walmart's existing retail operations.

Even without an acquisition, some experts believe Roku's stock should perform well due to its "durable consumer base" and potential for continued growth in streaming adoption. The company's ability to maintain high profit margins and generate strong revenue growth could make it an attractive standalone investment opportunity.