Spotify(SPOT.US)今日盘中股价大涨5.01%,引发市场关注。此前,摩根士丹利发布了媒体及娱乐行业报告,聚焦音频市场,给予Spotify增持评级,目标价550美元,看好其未来前景。
报告指出,Spotify在年轻人群中持续保持强劲势头,展现出有声读物领域获得早期发展成功的迹象。捆绑服务正变得越来越受欢迎,有声读物参与度同比增长,YouTube Premium上该领域也迅速崛起。
Spotify去年虽曾两次上调订阅费用,但大部分订户都选择保持现有订阅,反映了消费者对其产品价值的认可,包括不断向有声读物领域扩展。分析师对Spotify即将推出的产品创新持乐观态度,包括本季度在部分市场推出的无广告视频播客产品。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.