异动解读 | 艺电股价盘中重挫18.22% 下调财年预期导致市场失望大跌

异动解读
23 Jan

著名视频游戏公司艺电(EA)股价1月23日盘中出现暴跌,最大跌幅高达18.22%,引发市场强烈关注。

消息引发股价暴跌的导火索,是艺电当天公布下调了2025财年净预订量指引。公司预计2025财年净预订量将在70至71.5亿美元之间,低于之前的预期75亿至78亿美元。

股价大跌的主要原因,是艺电旗下著名的足球游戏系列《FC 2025》在2024年假日季节的营收表现疲软。该系列一直是公司游戏帝国的根基,但其最新一代《FC 2025》在推出后的销量持续低于预期,致使整个足球游戏业务增长放缓。

另外,艺电的RPG新作《龙腾世纪:面纱护卫》在推出后也未取得预期的好成绩,销量同样低迷,这也是公司下调全年预期的原因之一。

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