房地产信息服务商Zillow(Z)今日盘中大涨25.9%,引发市场广泛关注。这一大涨主要受到公司发布的第三季度财报超预期,以及公司推行一体化房地产服务战略获得市场认可两大利好因素驱动。
数据显示,Zillow第三季度营收5.81亿美元,同比增长17%,高于分析师预期的5.55亿美元。净亏损2000万美元,也好于预期的4000万美元净亏损。各项业务均实现不同程度增长,其中增长最快的是抵押贷款业务,同比大增63%至3900万美元。
公司解释,抵押贷款业务强劲增长获益于为客户提供一体化融资服务,导致更多客户采用。未来Zillow将持续推进发展一体化"房地产超级应用程序"的战略布局,致力为消费者整合购房各环节服务,提供无缝化交易体验。这一战略已获得华尔街分析师看好,认为有助提高用户黏性、多元化收入来源,从而抵御房地产行业周期性波动影响。
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