汇量科技(01860.HK)今日盘中大涨20.04%,引起了市场广泛关注。公司旗下移动广告程序化平台Mintegral表现优异,成为导致该股价大涨的主要原因。
分析人士指出,AI技术正在加速渗透营销广告行业,营销或将成为AI落地商业化较快的领域。汇量科技作为国内该领域代表公司之一,公司广告平台Mintegral已帮助全球多家广告主在海外市场获取优质用户。
得益于近年来的持续投入和技术升级,Mintegral的智能出价能力显著提升,ROAS智能出价模式已成为开发者在该平台上的主流选择。海外知名营销科技公司AppLovin财报也印证了这一趋势,公司第四季度广告收入大幅飙升73%。
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