Snap Inc上周四盘后股价大涨8.63%,主要受到该公司财报业绩超预期、以及整个在线广告行业复苏的利好消息所推动。
根据数据显示,Snap第三季度营收和用户增长数据均超过了华尔街预期。尽管Snap股价在今年遭遇了约30%的下滑,但该公司仍然从数字广告业务的稳健增长以及人工智能驱动的云服务需求上涨等方面获益。
除了Snap之外,包括Alphabet、Reddit等互联网巨头在本周同样交出了超预期的业绩,引发了投资者对整个在线广告销售行业前景的乐观情绪。据统计,周二晚间这些在线广告公司的股票市值增加了1000多亿美元。投资者预期,随着广告商纷纷将营销预算转向新兴互联网平台,未来在线广告销售行业仍将迎来持续增长。
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