直播平台虎牙(HUYA.US)今日盘中股价重挫逾5%,引发市场关注。分析人士指出,此番重挫源于投资者对虎牙业绩前景的失望情绪。
虎牙作为垂直游戏直播赛道头部企业,在基本面持续走弱的背景下,难辞股价重创。数据显示,虎牙收入已连续11个季度下滑,2024年上半年营收同比下跌约20%,利润端也大幅波动。与此同时,虽然公司通过游戏相关服务、广告等方式开拓新赢利模式,但效果尚未显现,直播收入持续低迷拖累业绩表现。
分析人士认为,虎牙的困境主要源于多重挑战的碰撞。一是互联网行业流量红利见顶、新增用户获取难度加大,二是短视频平台崛起导致泛娱乐用户分流,虎牙在此领域难以与之一争高下。此外,宏观经济低迷也削弱了用户支付意愿,付费用户数下降。再加之部分头部主播流失等因素,虎牙业务遭重创。
由于基本面表现持续低迷,投资者或趁股价温和反弹后离场获利,从而导致虎牙今日股价重挫。对于虎牙未来走势,市场观望气氛浓厚,需待公司拓展新的业务增长点并获得成功,方能看到资金重新入场。
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