在TikTok于1月19日短暂禁用当天,多邻国的中文学习课程在美国用户中需求大增,引发了外界对"汉语热"的广泛关注。
数据显示,从去年12月1日至1月13日期间,多邻国中文课程在美国注册的新增用户较去年同期暴涨216%。分析指出,美国用户涌向多邻国学习中文,或许是为了在TikTok被禁的情况下转至可能的新媒体渠道。
但即便如此,多邻国盘中股价仍出现5.4%的大跌。投资人对汉语学习潮带来的商机前景存在分歧,也可能受其他因素影响所致。虽然中文作为世界第二大语种,在新兴市场和经济体国家保持强劲人气,但英语仍是国际通用语言,普及程度更高。多邻国CEO曾提及,英语母语者学习中文的难度较大,需花费约2000小时才能达到良好的掌握水平。
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