Reddit (RDDT) 2024年第四季度营收预计将高于华尔街预期,引发股价在盘后交易中大涨22.13%。
这家社交媒体平台预计第四季度营收将介于3.85亿至4亿美元之间,超过分析师平均预期3.579亿美元。营收超预期主要得益于Reddit与谷歌、微软旗下OpenAI等公司达成的人工智能内容授权交易,以及其强劲的数字广告支出。
分析师认为,Reddit的这些内容授权协议为人工智能公司提供了用于训练模型的大规模数据,从而增加了Reddit的营收。另外,Reddit近期也与NBA等体育联盟合作,在平台上提供了更多体育内容,进一步吸引了广告商的投资。此前Reddit还通过机器学习技术挖掘新用户、推出多语种版本等措施,不断提升用户参与度和广告商投资意愿。
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