近日,快餐巨头麦当劳的股价在盘中一度大涨5%。
主要原因源自于麦当劳公布了较为强劲的2024年第四季度财报。尽管营收和净利润指标略低于预期,但该公司的全球同店销售额表现优于市场预期,同比增长0.4%。这一增长主要得益于海外特许经营市场的强劲销售,其中包括中东和日本市场。
此外,虽然美国市场销售因去年的大肠杆菌事件而受到一定冲击,但整体影响有限。麦当劳通过一系列优惠活动和折扣促销来吸引消费者回流,这在一定程度上缓解了国内市场的疲软。
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