3月6日星期四盘中,连锁咖啡巨头星巴克(SBUX)股价出现大跌,跌幅达5%,引发了投资者的广泛关注。
从新闻报道来看,星巴克股价下跌的主要原因可能是消费者情绪转弱所致。最近的一份调研显示,年轻人群体的消费力呈现下降趋势,平价连锁餐饮商家的业绩表现出现分化。作为餐饮巨头,星巴克很可能受到了这一趋势的影响。
此外,业内对手快速崛起也可能给星巴克盈利造成压力。据报道,新兴平价连锁品牌蜜雪冰城凭借廉价新鲜的主打产品,在年轻人群体中赢得了大量粉丝,市值一度飙升至1300多亿港元,在餐饮行业内形成了强劲竞争力。这可能使得星巴克需要增加营销费用,维护自身市场地位。
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