港股异动 | 古茗四连涨再创历史新高,四天累涨超30%

老虎资讯综合
24 Apr

本周四(4月24日)港股盘初, 古茗 再涨超5%,高见22.8港元创上市新高,截至发稿报22.35港元,涨幅4.44%,四天累计涨幅已超30%。

消息面上,海通国际研报指出,作为中国现制饮品中门店数仅次于蜜雪冰城和瑞幸咖啡的品牌,古茗供应链基础扎实,运营效率高,且发展空间大。

门店拓展方面,古茗选择地域加密策略,专注中低线城市饮品消费升级需求。供应链建设方面,古茗自建完整供应链系统,支持门店的高频冷链配送,把新鲜的原料成本控制得接近常温且品质稳定。

在产品上新方面,古茗能在不乏创新的同时以最快且最标准化的方式紧跟主流趋势。门店运营方面,古茗以数字化自动化筑底,加盟商全身心投入提升门店业绩。

另据报道,4月18日,古茗上线了与《崩坏:星穹铁道》的联名,购买指定饮品可获免费的联名周边,但因为抢购人数太多导致古茗的小程序一度被挤瘫痪。

有网友晒出截图显示,在联名款上线首日活动没开始多久,就有120万人排队进小程序。半小时后,相关套餐显示售罄。

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