MINISO Group Holding Limited's stock soared 5.2% in the pre-market trading session on Thursday, as the renowned global lifestyle brand launched its first IP collaboration pop-up store in Singapore, offering a curated selection of exclusive products and immersive experiences to fans.
The pop-up store, strategically located at Funan in Singapore's city center, showcases over 600 products, featuring collaborations with popular IPs such as Sanrio, Disney, Pokémon, Teletubbies, and Harry Potter. Highlights include highly sought-after blind box collectibles like Latte Baby and the Singapore-exclusive debut of the Kandyland-themed blind box.
The grand opening on December 7 welcomed thousands of fans and broke sales records for similar pop-up stores in MINISO's overseas markets. The innovative retail experience, running through January 5, aims to capture the holiday spirit and provide an unforgettable shopping experience for locals and tourists alike.