周三盘中，周黑鸭（01458.HK）股价大涨5.39%，引发市场关注。这一涨幅主要源于公司宣布进军复合调味品市场的消息。
据悉，周黑鸭已与四川申唐食品签约，合作开发复合调味品及方便速食产品。公司计划将其积累30年的卤制工艺转化为标准化调味品产品，重点打造"周黑鸭味道"的调味料系列。周黑鸭董事长兼CEO周富裕表示，今年将推出不少于10款复合调味品及方便速食产品，覆盖现有门店并进军商超、电商及国际市场。
市场分析人士指出，周黑鸭此举是对其主营卤味业务下滑的积极应对。数据显示，2024年公司营收同比下降10.7%，净利润下滑15.0%。进入复合调味品市场不仅有望为公司带来新的增长点，还能与现有卤味业务形成协同效应。然而，该市场竞争激烈，周黑鸭需要面对天味食品、颐海国际等established的竞争对手，其成功与否还有待市场检验。
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