Shares of Celsius Holdings, Inc. (CELH) surged 6.15% in the pre-market session on Thursday, January 2nd, 2025, driven by heightened bullish sentiment in the options market.

According to market data, the trading volume for CELH call options was significantly higher than normal, nearly doubling the expected levels. Additionally, the implied volatility for these options increased by almost 3 points to 64%, indicating traders were pricing in expectations of larger future price swings.

Elevated call option activity often signals optimism among traders, who purchase these contracts to speculate on or hedge against further gains in the underlying stock. The observed surge in bullish options trading for CELH appears to have contributed to the stock's strong upward movement on Thursday.