周二盘中，蔚来-SW（09866）股价大涨5.30%，引发市场关注。这一涨幅与公司近期推出的新品牌萤火虫密切相关。
据悉，蔚来于4月19日晚正式推出第三品牌firefly萤火虫，其首款车型起售价为11.98万元人民币。这一价格较此前14.88万元的预售价大幅下调，降幅约为两成。萤火虫品牌定位高端小车市场，目标对标Smart精灵和宝马MINI等知名品牌。
蔚来创始人、董事长、CEO李斌表示，萤火虫的定价仍有毛利，长期来看有望占整个公司约10%的销量。这一新品牌的推出被视为蔚来多品牌战略的重要一步，有助于公司拓展更广泛的用户群。市场对萤火虫的反响积极，发布次日即出现试驾排队现象，显示出强劲的市场需求。这些因素共同推动了投资者对蔚来未来发展前景的信心，进而带动股价上涨。
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