运动品牌巨头耐克近日宣布将由资深元老艾略特·希尔(Elliott Hill)出任公司新一任总裁兼首席执行官,接替现任CEO约翰·多纳霍(John Donahoe)。这一人事变动将于2024年10月14日正式生效。
艾略特·希尔是耐克的老臣子,于1988年加入公司并在2020年退休。他曾担任耐克消费者市场总裁,负责领导耐克和乔丹品牌的商业运营与营销工作。希尔在耐克工作长达32年,在欧洲和北美地区担任过多个高层领导职位,帮助耐克业务增长至390亿美元以上规模。
消息公布后,投资界反应积极。分析人士认为,希尔对公司内部文化、产品线路和营销策略有着深入了解,他的到任有利于重振耐克的产品创新实力、品牌竞争力,并推动企业与传统零售渠道重建合作关系。
值得注意的是,在上一任CEO多纳霍的领导下,耐克近年来业绩承压销售增长放缓。2024财年,耐克营收仅为513.62亿美元,同比微增1%。公司曾一度遭到前高管公开炮轰决策失误、重视数字化战略而忽视了产品研发及零售渠道维护等。此次人事变革被视为耐克的应对之举。
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