爱奇艺股价在1月14日夜盘大涨5.46%,引发市场关注。从公开信息来看,这与爱奇艺近期的新动作有关。
1月13日,爱奇艺与字节跳动旗下短剧品牌"红果短剧"宣布达成深度合作,双方将在IP联合开发、联合出品以及成品内容授权等方面展开合作,共同推出更多精品微短剧作品。
此举意味着,爱奇艺正在积极布局微短剧市场,融入字节生态。分析人士认为,随着长视频市场增长乏力,爱奇艺寻求通过与"红果短剧"的合作,拓展新增长点和营收来源。
在传统内容业务方面,爱奇艺去年三季度业绩同比下滑,盈利能力受到挑战。与头部短视频平台深度绑定,有助于其增加新内容形态,培育新的流量入口和变现模式。行业观察人士预计,后续爱奇艺可能会在内容产品种类、分发渠道和盈利方式等层面加大创新,努力实现商业模式创新。
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