星巴克裁员1100人并缩减菜单,中国市场除外

老虎资讯综合
25 Feb

2025年2月24日,据媒体报道,星巴克宣布裁掉1100个工作岗位,并缩减菜单中30%的产品,以扭转销售额下滑的局面。

这是自2018年以来,星巴克首次裁员。被解雇的员工将于当地时间2月25日收到消息。为了简化运营、缩减菜单,星巴克还减少部分星冰乐、拿铁等混合饮料产品,并称这些产品并不常见,制作起来很复杂。

星巴克董事长兼CEO布莱恩·尼科尔在致员工的一封信中说,星巴克将裁减1100个目前有人任职的岗位,以及“数百个”空缺职位。尼科尔此前就宣布了即将进行的裁员,称公司层级过多。“我们的目的是提高运营效率,加强问责制,降低复杂性,并推动更好的整合。”尼科尔称。

2月25日,星巴克称“中国的伙伴不在此次全球沟通范围内”。“星巴克坚定看好中国市场的广阔前景。我们将继续秉承高质量、可盈利、可持续的发展策略。”星巴克中国称。

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