随着国庆假期临近,出行及换季服饰的消费热情持续升温,电商平台唯品会股价今日盘中大涨5.04%。
据报道,国庆假期前夕,消费者已开启出行及换季的消费模式,与出游、运动相关的商品受到热捧。唯品会平台数据显示,9月下旬以来,运动羽绒服销量同比翻倍,防晒衣、冲锋衣销量同比也有显著增长;女士棉衣、新中式童装等换季服饰销量也出现了大幅提升。
为抓住这一消费窗口,唯品会将于9月28日早10点开启"超V闪购节"大促活动,聚焦长假消费和秋冬换季服饰。众多知名品牌商品将以高达1折的超低折扣出售,而超级VIP用户还可享受更多优惠。从消费者收藏列表来看,老佛爷、比音勒芬等品牌的秋冬外套深受关注。
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