异动解读 | 高途教育盘前大跌5.52%,2024财年连续六季亏损成主因

异动解读
28 Feb

高途教育科技集团(GOTU)今日股价在盘前大跌5.52%,引发市场广泛关注。这主要源于该公司 2024 财年业绩的持续低迷。

根据最新披露的财报,尽管高途去年实现营收45.54亿元,同比大增53.8%,但其净亏损达10.49亿元,去年同期亏损仅为730万元,亏损规模扩大近14倍。值得注意的是,高途已连续六个季度出现亏损。

高途亏损的主要原因在于其高昂的营业成本和营业费用。2024财年,该公司人力、房租等主营业务成本大幅上升,与此同时销售费用更是较上年同期增长97.4%,远超营收增速。其中,高途全年砸下近30亿元投入营销推广活动。

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