布鲁可(00325)今日盘中大涨6.38%,引发市场的广泛关注。这主要得益于其产品创新能力和渠道下沉策略,为其带来销量增长和利润增长预期。
去年12月,布鲁可推出了一款新拼搭玩具产品"英雄总动员星辰版第1弹",引入了奥特曼、超级战队、假面骑士等大IP形象和元素,受到市场的广泛欢迎。分析师认为,带入大IP的产品可以大幅提升销量,助力布鲁可进一步提升市场占有率。
此外,布鲁可凭借产品、成本及渠道优势,计划进一步拓展平价差异化玩具市场和亲民轻收藏市场。分析师预计,布鲁可2024年至2026年净利润将分别达到6.06亿元、9.32亿元和12.45亿元,反映了市场对其长期增长潜力的乐观预期。
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