特斯拉在3月4日遭遇了连串动荡,导致其股价盘中大跌11.4%。主要原因包括以下几个方面:
1. 销量大幅下滑。数据显示特斯拉2月在中国的批发销量下降49.2%,远远落后于竞争对手比亚迪等,特斯拉在欧洲市场的销量也持续下滑。其中1月在欧洲的销量大跌45.2%,接近腰斩。
2. 高管大规模减持股份。特斯拉董事长罗宾·德霍姆在近3个月内先后两次大手笔出售公司股票,套现金额超过1亿美元。董事会其他成员和亲属也在公司股价下跌前纷纷减持股份,令市场信心受挫。
3. 抗议活动不断。特斯拉CEO马斯克担任政府效率部负责人,推行裁员等政策导致多地爆发了围堵特斯拉门店、破坏特斯拉产品的抗议活动,给公司带来负面影响。
4. 自动驾驶技术FSD备受质疑。虽然特斯拉在国外声称FSD系统表现出众,但FSD入华后遭多家媒体吐槽其性能还很"弱",被指是6.4万元的"智商税"。
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