热门社区网站Reddit(RDDT)今日盘中股价大涨5.05%,引发市场广泛关注。分析认为,Reddit股价上涨主要源于公司广告业务的快速增长前景。
对于Reddit未来的增长动能,分析指出了几个重要推动因素:首先,Reddit可以大力投入机器学习技术优化广告定位,提高用户参与度,这有望带来广告收入的大幅增长。其次,Reddit每月拥有大量搜索查询,公司可以效仿谷歌的做法在搜索环节植入更多广告从而获取收益。第三,Reddit有望与人工智能巨头谷歌及OpenAI进行数据合作,为公司带来新的收入增长点。
同时分析人士认为,Reddit国际化的人工智能策略将有助于吸引更多海外用户,这也将进一步推动公司广告收入的上升。数据显示,受上述因素的提振,到2025年Reddit的广告收入有望同比增长45%,2025至2027年复合年增长率预计达到35-40%。
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