拼多多(PDD)今日盘中大跌5.05%,引发市场高度关注。消息显示,国家市场监管总局和商务部近期约谈了拼多多高层,要求改善"仅退款不退货"的售后政策。
监管部门认为,拼多多此项功能对小商户构成了不合理负担。在经济疲软期,部分用户滥用此功能,即使商品已送达,商家仍无法收到货款。这令许多拼多多商户深感不满,今年夏天更曾有上百商家前往拼多多南方办公室示威游行。
拼多多回应正在与商户商讨解决方案。这一监管措施或将令拼多多付出一定代价,因该功能曾成就了该公司快速增长,一度超越阿里巴巴和京东。不过如何平衡利益各方,仍需时日酝酿。
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