AppLovin Corporation(APP)今日股价盘中大涨5.05%,引发市场广泛关注。该公司是一家借助人工智能(AI)技术提升广告营销效率和变现能力的领军企业。
AppLovin主要业务包括广告技术平台和游戏开发两大板块。其自研的AI广告引擎AXON是核心技术支撑,通过机器学习算法实现广告精准投放和效果优化,有力推动公司广告技术平台收入和利润的增长。最新财报显示,该平台本季度收入同比增长66%,利润率高达78%,成为公司业绩的主要增长引擎。
另一方面,公司还大力运用生成式AI技术为广告商生成吸引眼球的创意广告素材,如视频、互动广告等。官方数据披露,使用生成式AI技术制作的广告创意设计获奖数量较去年增长118%,使用量也大幅提升。这进一步提高了公司广告营销服务的竞争力。
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