电商巨头eBay今日盘前大跌7.74%,引发了市场广泛关注。主要原因是公司发布的一季度收入展望低于市场预期。
根据eBay公布的业绩指引,公司预计2025年第一季度净营收为25.2亿至25.6亿美元,低于分析师预期的约26亿美元。公司表示,主要是当前宏观经济形势不利导致非必需品需求疲软,行业竞争加剧且受新一轮关税政策影响所致。
具体来看,高通胀和利率上升抑制了消费者的可支配收入和消费意欲,对奢侈品、收藏品等非必需品的需求造成明显下滑。同时,欧洲和德国等发达经济体的需求疲软也影响了公司整体销售表现。另外,美国新一轮关税政策导致部分进口商品价格上涨,也进一步打击了相关需求。
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