流媒体服务公司ROKU周四盘前大跌近14%,主要受到利润前景不佳以及业务发展方向存疑的困扰。
ROKU在公布2024财年第三季度业绩后,其股价盘后一度暴跌12%。尽管第三季度营收达到10.6亿美元,远超华尔街预期的10.2亿美元,主要归功于其平台广告销售的良好表现。但令人失望的是,ROKU对第四季度核心利润的预期仅为3000万美元,远低于分析师原先预计的3255万美元。
公司解释称,导致利润未及预期的主要原因是运营成本持续上升,预计2025财年公司员工人数将有所增加,相关运营费用将进一步膨胀。与此同时,ROKU还宣布自2025财年起不再公布"流媒体家庭"及"每用户平均收入"这些关键业务指标。此举被市场广泛视为其可能在调整业务重心、寻求新的利润增长点的信号,加剧了投资者对该公司未来发展方向的不确定性。
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